PRINT FEVER! COURTESY OF ARGYLE&OXFORD

NEWS BLAST.1707

MOOD SWINGS COLLECTION FOR THE GOODS DEPT

i.s.1707

by Jo Reiner Widjaja

In a city where trend is something that catches like a viral plague, Jakarta people have to brace themselves for a new type of fever. Trend fever of prints that is! This coming season a full display of prints were shown by lots of household labels abroad, from commercial names such as Topshop; Topman, and Asos, even to labels such as Pierre Cardin (although we're not going gaga for their recent collection) and Karmakula. Yes, there is something about prints in vibrant colors that speaks to generations right now, especially when they incorporate those prints in a short sleeved buttoned up collar Oxford shirt (where guys usually doubled it up with some basic and rolled up the sleeves, paired with some rolled tapered chino or rolled skinny jeans, accessorized with bright colored socks and some leather shoes). Yes, it is a viral plague that one would surely like to see, a vintage effortless look. On the subject of that matter, Argyle and Oxford an Indonesian brand has just launched another collection (their sixth collection to be exact) that showcases a lot of those vibrant prints. And for the first time ever, their collection could be worn by men, and to be frank from their teaser video above we are more psyched about the menswear rather than the womenswear for this specially collection for The Goods Dept. You heard that right, this collection is limited only for The Goods Dept. Do wait up for this sure to be viral collection and trend. Their lookbook in due to be released by the end of the week. Let us express our gratitude to Argyle and Oxford for their soon to be catching prints fever! See their collection here.    

Di tengah kota seperti Jakarta, tren layaknya 'virus' merupakan sebuah hal yang menyebar secara massal dan cepat. Dan ditengah pergantian musim koleksi seperti waktu-waktu ini, kita sebagai kaum muda Jakarta sebaiknya mempersiapkan diri kita untuk terjangkit epidemik demam tren yang baru. Prints! Ya, tren yang terlihat begitu pesat berkembang di negara-negara mode terkemuka dan yang diadopsi oleh berbagai label komersiil ternama seperti; Topman, Topshop, dan Asos, dan label artisan seperti Pierre Cardin dan Karmakula telah menampilkan koleksi dengan corak atau print yang memiliki warna vibran dan dalam pola yang berbagai macam. Sesungguhnya terdapat suatu daya tarik yang menarik dari tren print ini, generasi sekarang seolah-olah terhipnotis oleh daya tarik yang ada, terutama ketika pola atau print tersebut dipadukan dalam potongan kemeja berlengan pendek dengan kerah berkancing ala Oxford. Dalam subjek tersebut, Argyle and Oxford sebuah merek lokal Indonesia akan merilis koleksi terbaru mereka yang didedikasikan terhadap prints atau pola ini. Dalam koleksi mereka yang keenam, Argyle and Oxford mencoba untuk menciptakan pieces bagi pria, and let's just say that we're digging the look! Bahkan mungkin kami lebih menyukai konsep ini bagi pria daripada bagi wanita. Argyle and Oxford yang ternama akibat produk wanita mereka, dalam koleksi kali ini justru kami lebih mengapresiasikan terhadap kepiawaian Argyle and Oxford dalam mengadopsikan tren bagi lelaki. Either way, kita semua harus menantikan deman tren oleh Argyle and Oxford ini, yang hanya akan tersedia di The Goods Dept. Terima kasih Argyle and Oxford atas demam tren yang diberikan! Lihat koleksi mereka disini.

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i.s.1707