INDIE SPIRITED 1707: THE GOODS DEPT VIBRANT LOOK!

NEWS BLAST.1707

THE GOODS DEPT KOREAN INFLUENCED AESTHETICS

i.s.1707

by Jo Reiner Widjaja

"with a more kitschy decor. The new store displayed a more vibrant and dynamic nuance rather than their usual monochromatic industrial space. Dare we say Korean influenced. Please stop the hype."

A little more than a month ago, we were privy to be amongst the first to witnessed the opening of The Goods Department Lotte Shopping Avenue store. The new retail shop has put an end to the drag of their teasing 'pop up store' that has been established there since the opening of Lotte Shopping Avenue. But alas, as the Lotte Shopping Avenue is a Korean managed, Korean curated, and Korean nuanced mall, thus even the usually industrial The Goods Department also changes it course into a gaudy monstrosity. But hand it to The Goods Dept to successfully done it in a tasteful way, who may i say has rightfully change my once very down-right-mean-spirited judgement to anything Korean into (at the very least) beginning to just opening up my mind to accept Korean driven aesthetics. Who knew vibrant decors and kitschy Korean embellish designs could look so cool? But all in all I hope this is the last of the Korean hype, please end it.

Kurang lebih sebulan yang lalu, kami memiliki kesempatan untuk menghadiri acara pembukaan dari The Goods Department Lotte Shopping Avenue Store. Cabang baru dari The Goods Department ini, telah mengakhiri lamanya 'pop up store' dari The Goods Dept yang telah cukup lama berdiri di Lotte Shopping Avenue sejak dibukanya mall tersebut. Dengan kenyataan bahwa Lotte Shopping Avenue sendiri merupakan sebuah mall yang di-manage, di-kurasikan, dan di-design oleh management Korean, maka tidak heran jikalau The Goods Department pun mendesign toko mereka dengan sedikit estetika bernuansa Korea. The Goods Dept yang selalu terlihat forward dengan industrial desain dan warna monokromatik, sekarang berubah haluan dengan warna-warna vibran gaudy ala Korea.