THE GOODS DEPT NEW CRIB!

NEWS BLAST.1707

THE PIONEER OF ALL THINGS COOL IS BACK IN BUSINESS

i.s.1707

by Jo Reiner Widjaja

"a coolness injection to our retail culture and for making Jakarta into the prominent symbol of Indonesian's youth and mod aesthetic in urban style"

GOOD news? Yes sir! The Goods Department; Indonesia's pioneering curated department store highlighting on local designers and indie fashion label is back in business with a new home in Jakarta's prominent high-end retailer mall Pacific Place (The Goods Department Pacific Place). And we got the exclusive peek on the whole look of the place, bringing up that cool vibe yet once again the new location of this rad conjunction place of local brands brought us back that industrial feel atmosphere that we love so much. From an exposed black brick wall, to concrete counters with wood paneling, and built-in wood racks, dimmed lighting, and an exposed ceiling this place is the epitome of satisfaction for Jakarta urbanite that long for a loft like industrial space that only existed in places such as; in New York posh Soho loft, or at one of NY's down town designers showroom. Yes, it is a rendition of industrial NY loft mixed with Indonesian retail culture and tradition of shopping in mall. And may we thank the great minds behind The Goods Department for their effort in satisfying our need for a coolness injection to our retail culture and for making Jakarta into the prominent symbol of Indonesian's youth and mod aesthetic in urban style, great minds such as; Anton Wirjono, Leonard Theosabrata, Cynthia Wirjono, and, Chris Kerrigan. So let us return your favor by saying it is GOOD to see you again. 

GOOD news? Yes sir! The Goods Department; pioneer akan konsep toko departmen berkurasi arahan gaya, yang mengedepankan desainer lokal dan merek fesyen independen  lokal sudah kembali berbisnis dinaungan rumah mereka yang baru. Bertempat di Pacific Place mall Jakarta, The Goods Dept PP atau Pacific Place telah kembali dan memanjakan kita semua pecinta gerakan industri fesyen lokal dengan daya tarik yang telah menjadi gaya kenamaan mereka. Ya, gaya industrialis yang cool tersebut dibawa kembali dengan penampakan store yang sangat bersifat sederhana dengan segala penggunaan inspirasi ruang loft layaknya yang sering dijumpai di kota New York, dinding batu bata yang dicat warna hitam, dengan meja counter berbahan concrete , berserta panel kayu dan rak berbahan kayu dihiaskan dengan permainana lampu yang gelap menjadikan tempat ini sebagai pemuas keinginan para kaum urban Jakarta untuk suatu konsep retail yang berbeda dan baru, suatu suntikan dan injeksi akan 'coolness' yang memenuhi kebutuhan warga Jakarta untuk pernyataan diri kita semua sebagai kapital dunia mode Asia. Terntunya ketika berbicara akan kepiawaian dan keberhasilan arahan kreatif ini, kami harus selalu mengingatkan para tokoh dibalik The Goods Dept yaitu; Anton Wirjono, Leonard Theosabrata, Cynthi Wirjono, and Chris Kerrigan. All we can say is; it is GOOD to see you again.

PHOTOS BY RENNO WIJAYA OF MAVEN BUILD FOR NO.1707

As with the previous location, The Goods Department will also house The Goods Cafe, a casual eatery attached to the store. Where chef Arlene Susanto will be cooking up a variety of light dishes that are perfect for leisurely break from shopping or a quick bite to grab and go. Along with new dishes, customers will be able to order some of The Goods Cafe classics such as; the tomato soup with raisin walnut grilled cheese, or the infamous Bailey's Milkshake, and the ever popular Alma's rainbow cake. The Goods Cafe at The Goods Dept Pacific Place is due to open in early August, 2012. And the excitiment doesn't stop there! There will also be a webstore! Yes. The Goods Dept is planning to launch their web store after opening up their Pacific Place store. They are also planning to open up a new flagship store at Pondok Indah Mall 2 by late 2012.

Sama layaknya dengan lokasi mereka yang lalu, The Goods Dept akan juga kembali dengan The Goods Cafe. Sebuah konsep cafe kasual yang hadir di dalam lokasi The Goods Dept itu sendiri! The Goods Cafe akan hadir kembali di awal Augustus ini dengan menawarkan berbagai macam pilihan menu favorit seperti tomato soup dengan raisin walnut grilled cheese, atau the infamous Bailey's Milkshake, dan the ever popular Alma's rainbow cake. Pilihan makanan ini di desain secara khusus untuk memanjakan kebutuhan anda untuk beristirahat sejenak sesaat berbelanja atau jikalau anda berkeinginan untuk menyantap makanan ringan untuk di bawa pulang. Tidak hanya itu, The Goods Dept pun akan menluncurkan sebuah webstore! Ya, a newly designed web store that will be launch after the opening of the Pacific Place location. Selain itu mereka pun berencana untuk membuat lokasi kedua yang berletak di Pondok Indah Mall 2, dan akan dibuka pada akhir tahun 2012.

PHOTOS BY RENNO WIJAYA OF MAVEN BUILD FOR NO.1707

It's a sin not to share the savviness of these indie talents with the rest of the world.

So. Feel free to explore.exploit.and express your brain out.

explore.exploit.express

i.s.1707

THE MIXOLOGIST OF URBAN WEAR

PORTFOLIO.1707

JAN/SOBER MIX OF TAILORED AND STREET LOOK

i.s.1707

by Jo Reiner Widjaja

We cannot deny our longing and deep fascination towards both street-wear outfits and refined tailored looks, but so very often these two very distinctive styles seem to clash with one another. With street-wear, people tend to look so casual and down to earth in their own mod forward urban way, whilst if they use something that is finely tailored they tend to look too dressed up for up-scale events. This fact is what drives us every now and then to look for ground breaking local labels that are able to provide us with the right mix of this two styles, a hybrid (you may call it) between a refined tailored look with the flair of street-wear casual, all targeted for you self proclaim urban guys everywhere, and we are proud to say that Jan/Sober has successfully lived up to that expectation. How men are able to dress in tailored pieces but are still able to make it look like they are effortlessly styled is hard, but this particular brand has break that belief. Jan/Sober has able consistently to made street wears look tailored, or vice versa the right amount of these two styles are mixed up into a truly acceptable collection. Jan/Sober the mixologist of urban street-wear. You could see their products and stockist right here and here.

Bubs and babes, ingin tahu dua gaya pakaian apa yang selalu membuat kami antusias? Dua gaya berpakaian yang yang selalu menarik perhatian kami? Well, kedua gaya tersebut merupakan pakaian bergaya street style dan formal-wear dengan tailoring yang sempurna. Yup, kedua gaya berpakaian ini selalu memikat hati kami dengan daya tarik yang dapat dikatakan tidak pernah terpuaskan, kami selalu menantikan koleksi-koleksi baru yang menawarkan kedua gaya ini, tetapi sering kali kedua gaya ini dipersepsikan sebagai dua aliran yang sangat berbeda, jikalau anda sedang berpakaian street-wear, well anda akan terlihat begitu kasual, dan jikalau anda menggunakan pakaian yang tailored anda akan terkesan begitu over the top. Sehingga sering kali kedua gaya ini sulit dipadukan dalam sebuah koleksi yang cohesive, oleh karena itu di saat-saat seperti ini kami selalu berusaha untuk mencari merek-merek lokal yang berhasil memadukan kedua nuansa gaya tersebut, sebuah percintaan dan percampuran antara gaya street-wear dan tailored looks yang dipersembahakan bagi anda semua, para pecinta gaya urban yang mature. Jan/Sober merek lokal Indonesia, dapat dikatakan telah secara konsisten sejak tahun 2009 memadukan kedua gaya tersebut. Layaknya seorang bartender atau seorang mixologist yang mencapur padukan beberapa tipe minuman dan membuatnya begitu nikmat, Jan/Sober telah berhasil memadukan dua gaya tipe pakaian yang kami cintai tersebut dengan harmonis dan dengan daya tarik yang begitu memikat layaknya segelas cocktail yang nikmat. Ya, Jan/Sober the mixologist of urban street-wear. You could see their products and stockist right here and here.

You could see the demure silhouettes that Jan/Sober uses, some of you probably thinks that in some ways it looks too simple but that is what we think is their primary appeal. All of the shirts and jackets uses basic oxford shirt silhouette and double breasted jacket designs that are not too tailored, they do not fit to your body too tightly, or having too much detailing and heavy shoulder paddings on it, all the tailored look are made casual and urban. This is their spring summer 2012 collection, and may we say that it hits all the right mod and trend style appeal, tapered trousers in multi color tone (that they rolled up, to give a little edge), loose fitting shirts and jackets with color blocking, and patch-work here and there in soft color, and even a little sense of vintage by the usage of demure patterns and designs that made the pieces look like they came from the 80's or 70's (which is in right now, with all the hawaiian floral prints people are rocking). In other words, these simple tailored silhouettes babies are made casual and down to earth by loose fitting forms and following mod styles. Mixing it up, flaring it up.   

Kalian bisa melihat siluet yang dipergunakan oleh Jan/Sober, seluruh koleksi mereka di dominasi oleh siluet yang sederhana dan demure. Mungkin beberapa dari kalian melihatnya terlalu simple, terlalu sederhana dan terlihat tidak well made, di sanalah anda salah, karena gaya kasual dari siluet oxford dan jacket yang ada inilah yang memberikan daya tarik pada koleksi mereka. Kemeja dengan siluet oxford shirts yang sederhana, jackets dengan double breast yang tidak begitu pas dengan tubuh dan konstruksi bahu yang rileks, membuat pakaian yang terkadang terlihat terlalu tailored menjadi sederhana dan sangat urban. Koleksi musim ini mereka mengeluarkan begitu banyak pakaian dengan pengikutan arah tren yang ada, celana tapered dalam berbagai warna, color blocking dalam kemeja yang ada, patch-work yang dipergunakan dalam kemeja dan jackets, bahkan gaya vintage dari penggunaan pola kemeja yang terlihat begitu tahun 80-an dan 70-an. 

It's a sin not to share the savviness of these indie talents with the rest of the world.

So. Feel free to explore.exploit.and express your brain out.

explore.exploit.express

i.s.1707